FSTAA Believes All Food Businesses Can Be Food Allergy Safe.



WHAT WE DO 

We deliver positive, engaging and all-inclusive service to support food businesses to comply, thrive and be competitive through an every day practical, friendly approach.

 

We accredit businesses that meet the FSTAA Accreditation Criteria

Become more inclusive and become more competitive!


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Currently food businesses:

Underestimate the value of serving the estimated 20-40% of people with food allergies, intolerances and other dietary preferences.

Misunderstand customer food choices, including vegan & vegetarian, plant-based, Halal & Kosher.

Mistake health issues, where clear ingredient information and labelling is vital, with food allergy information, vegan and gluten free claims.

Food businesses are overwhelmed with conflicting advice and information - as are consumers.

They are risk-averse, often presenting unhelpful and unclear disclaimers, losing customers, damaging their business reputation, making them liable, less competitive and less successful.

FSTAA instils confidence, competence and commercial competitiveness.

The FSTAA Group has extensive industry knowledge and experience to guide food businesses to achieve this.

Through unintentional discrimination, people with dietary preferences are prone to prejudice, exclusion, mistreatment, injury or even death.

 

Our positive approach protects them and supports food businesses.

By being FSTAA Accredited, food businesses can thrive, increase revenue, and be acknowledged.

Be Fun, Safe, Trusted, Acknowledged, Accredited.

OUR VISION


A diverse, equal and inclusive friendly society and food industry.


The FSTAA Group offers an All-inclusive Service. The most trusted, experienced,  multi-disciplined organisation leading food businesses safely and confidently to meet the needs of their consumers with dietary preferences.

Our Global Kite Mark of Authentication is seen as an illuminated sign post of inclusion for people, families and groups with food allergies, food intolerances, vegans and vegetarians, or other dietary preferences.


Our sign post to INCLUSIVE ESTABLISHMENTS


 

OUR VALUES

We support businesses to understand their customers better,
be compliant, competent, competitive and inclusive.
We focus on creating food allergy safe foods, businesses and services.


Diversity

Culture

Religion

Lifestyle

Sustainability

Health

Preference

Tastes




Equality

Fair quality

Fair service

Choice

Price

Availability

Risk

Comfort

Access to Information




Inclusion
Considering and facilitating the avoidance of ingredients: 

animal products

animal ethics

strong dislike

religious, ethical or cultural beliefs

any diet for any reasons






WHAT DOES IT REPRESENT?


An acknowledgement of achievement from a diverse team of experienced food industry specialists of a business's responsible, compliant, competency.

Acknowledgement of willingness and commitment to understand, serve and include people to food allergy safe standards above and beyond legal compliance standards.


 

Join FSTAA Members and become eligible for FSTAA Accreditation.

Becoming a FSTAA member will move you towards FSTAA Accreditation eligibility. It will provide businesses with greater awareness, credibility, and validation to give businesses and consumers confidence.
There are no downsides to increasing inclusion, awareness of allergies and developing competency in training, understanding and better service.

Becoming FSTAA Accredited will give access to potent marketing and sales opportunities, to grow and future-proof business revenue.